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Thursday, March 16, 2006

The secret Of Writing Persuasive Web Content

The Secret Of Writing Persuasive Web Content by: Trish Andrews
Writing persuasive web content covers a wonderful variety of writing techniques. You can use different voices, humor, inspiration, or sales copy. Every web page should have a purpose: To familiarize, to inform, or to call the reader to action (click to the next page, join a newsletter, buy a product, or sign up for a mini-course.)
The writing style or technique you use for each web page should be "in tune" with the goal of that page. And the one key to writing persuasive web content -- and ultimately a successful web site -- is this: Understand Your Readers.
Website owners and writers understand the purpose behind most websites is to generate income.
It is a well-known fact that the majority of web readers are seeking information. These readers likely do not know that most web sites exist to make money.
Think Like Your Readers
When you understand this one aspect, then you will succeed in writing very effective and persuasive web content. Think like your readers, who probably have reached your site looking for help, reinforcement, or how-to-do-something. Great persuasive web content isn't a sales pitch. It's much more far-reaching than that.
When a reader lands on your web page full of friendly, useful, and legitimate content about their search term, he or she will begin to trust and believe in you, the website author. Keep the elements of good web writing sharp: Familiarization, Information, and Action.
Write so your readers feel familiar with your site. Speak directly to them. Help them know where they are on the website with clear navigation. Establish rapport with your readers by showing them you understand their concerns. Let them know how and why you have the means to help them. When your reader feels comfortable and familiar with you, they will spend time reading about your product or service.
Write pages full of interesting, easy to read advice, facts, and information. There is no better way to show your credibility to your readers. Surprise them with the latest updates and breaking news about your subject. Give them new perspective for them to sink their teeth into.
Keep It Real... Readers Will Detect When You Don't
Your readers need to know you're legitimate ... and you prove this to them with your knowledge and fair assessments of your product or service. Never stop working to establish trust with your readers.
Persuasive web content always leads to action. Make the desired action clear and easy for your readers to respond to. A complicated response process makes for a miserable failure! Write pages that use understandable links and simple buttons for readers to click.
Be honest at all times with your implications, too. If you're retrieving their email address with the intent of sending newsletters or product updates, say so right up front. Never manipulate your reader in any way.
Writing great persuasive web content appeals to the reader's intelligence and true needs. Never disrespect readers by appealing to fears and insecurities. Too many web writers have tried this and failed.
Remember that you serve your own interests best by serving your reader's interests. That is the mark of a truly legitimate web site where persuasion begins naturally and becomes dynamic. The results you see will be remarkable!
Copyright 2006 Trish Andrews

Monday, November 21, 2005

How to Proofread and Edit Your Writing


Allow yourself some time between writing and proofreading. You need the time so that you can get some distance from what you have written and return to it with a fresh mind and eye.
Keep in mind that you’re writing for people who are not present and often not very willing to put a lot of effort into making sense of the paper. You can’t expect them to get inside your head and understand what you mean to say; you can’t expect them to guess at what you might mean; and you can’t expect them to fill in gaps or connect ideas you haven’t explicitly connected yourself. You have to make sure you say all you need to say so that your readers can understand you without having to work too hard at it. Many teacher-readers value clarity and explicitness. They value being able to get to the ideas in the paper without being hindered by sentence-level errors; and they value writing that makes connections between ideas and presents the implications of those ideas.

Don’t try to proofread for everything at once. Make a number of passes through the paper. First, make a number of passes to proofread for revising. Then, after you’ve made any changes you need, make another set of passes to proofread for editing, watching for a different problem or concern each time.
View Article at BSU WRC

Friday, November 18, 2005

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Wednesday, November 16, 2005


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Quotes from our Great Writing Teachers.

- "Ether write something worth reading or do something worth writing."

Benjamin Franklin (1706-90)

- "To me, the greatest pleasure of writing is not what it's about, but the music the words make."

Truman Capote (1924-84)

- "Essay: a loose sally of the mind; and irregular indigested piece; not a regular orderly composition."

Samuel Johnson (1709-84)

- "Criticism should not be querulous and wasting, all knife and root-puller. but guiding, instructive, inspiring, a south wind, not an east wind."

Ralph Waldo Emerson (1803-82)

Tuesday, November 15, 2005

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Thursday, November 10, 2005

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Proofread before posting

This is an example of why poeple should proofread ALL their posts before going live on the web.

From Reuters:

"Pennsylvania company recalls 94,400 lbs of beef
Tue Nov 1, 2005 6:20 PM ET

WASHINGTON (Reuters) - Quaker Maid Meats Inc. on Tuesday said it would voluntarily recall 94,400 pounds of frozen ground beef panties that may be contaminated with E. coli.
The beef products were produced by Reading, Pennsylvania-based Quaker on July 19 and shipped to retail stores in Connecticut, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, South Carolina, Virginia and Wisconsin.

Go to the article HERE

Go to WritingMonster before you post anything on the WEB.

Wednesday, November 09, 2005

The Importance of Proofreading.

"The Importance of Proofreading.

Article by: Shirley Taylor Monday, 3rd October 2005

Have you ever proofread a letter, leaflet or information sheet 20 times, then printed out 10,000 copies ... only for someone to look at it and point out a glaring error?

Yes I guess we've all been there, done that! If you are responsible for proofreading important documents (and aren't all documents important?) then here are my tips for effective proofreading:

Avoid distractions. It's best to proofread in a quiet environment, with no disturbances such as phones, background conversation etc.

Read the work out loud. Using proper intonation will help you to spot faulty sentence construction and bad punctuation and grammar.

Concentrate on reading one word at a time. This takes practice. It's fairly common to skim over the words when we read normally. Try to make a conscious effort to stare at each word in turn. This isn't as slow as it sounds - it's just a different reading technique.

Be methodical - read one line at a time. Use a ruler to guide your eyes so that you don't miss the odd line.

Take a break occasionally. Especially with longer documents, you need a break now and again. Everyone loses concentration after a while, so set a time limit and then take a break.

Remember to look also for inconsistencies in style and presentation, such as headings that suddenly switch from capitals to lower case, or a change in font or spacing.

Leave a decent period of time between writing and proofreading the work. Reading with a fresh approach will help you to spot more mistakes.

Print out a hard copy for the final proofreading. Somehow we always manage to miss a few errors if we rely on proofreading on screen.

Keep your knowledge of punctuation and grammar up-to-date. Unless you know what is correct, you cannot spot mistakes.

Ask someone else to do a final check of important documents - we tend to be able to find other people's mistakes much more easily than our own!

Source: http://www.4hoteliers.com/4hots_fshw.php?mwi=935

Tuesday, November 08, 2005

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Monday, November 07, 2005

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